Osta.ee has been engaged in online merchandising since 1999 and by now has become the biggest merchandising environment in Estonia. The site has more than 306,000 registered and authenticated users, and more than one million new sales ads are uploaded in the environment each month.

Osta.ee started out as a sales environment for private persons to sell their used items, but by now it has also grown into a good tool for companies ‒ around 2/3 of items are sold by companies and more than 800 online stores are operating in the environment.

The aim of osta.ee is to guarantee the best purchase and sales environment for all traders by offering modern web technology as well as the best solutions for safe and easy trading.

In 2015, an Estonian design page titled Eesti Disain was opened and now includes 130 talented creators. In 2016, osta.ee also launched the Otse Tegijalt page which is the cool little brother of the Estonian design page and offers a home to talented craftsmen.